Commerce media has undoubtedly been one of the most eagerly discussed emerging sectors in the advertising industry over the last year. Global and local brands are keenly exploring how to advertise through the channel.
With the deprecation of third-party cookies on the horizon, commerce media also offers advertisers a data-driven alternative to other digital channels. By establishing secure data partnerships with retailers, advertisers can achieve the precision of cookie-based targeting and benefit from consistent processes and standardized reporting metrics, both of which are crucial to keeping up with a changing landscape.
PubMatic has produced this new guide to help you explore:
- What advertisers want when it comes to commerce media.
- The current commerce media opportunities for media buyers
- The role of commerce media data.
- Best practises for commerce media campaign.
- Industry experts opinions on the future of commerce media.
Download the guide and learn more.