• Activar mis audiencias (1st party)
• Atribuir conversiones post-click
• Atribuir conversiones post-view
• Aumentar los insights de audiencia /campaña
• Controlar frecuencia de campaña
• Encontrar audiencias cualificadas
• Enriquecer mis datos
• negativizar/" role="term" class="glossaryLink glossary-link-title " style="" aria-describedby="tt" data-cmtooltip="<div class=glossaryItemBody>&lt;img class=&quot;imgMagnify_912917016 &quot; src=&quot;https://iabspain.es/wp-content/uploads/2025/01/negativizar.png&quot; data-magnify-src=&quot;https://iabspain.es/wp-content/uploads/2025/01/negativizar.png&quot; /&gt;&lt;script type=&quot;text/javascript&quot;&gt;jQuery(document).ready(function($) {$(&quot;.imgMagnify_912917016&quot;).magnify();});&lt;/script&gt;</div>">Negativizar
• Personalizar mi web/app (contenido/ promo)
• re-impactar/" role="term" class="glossaryLink glossary-link-title " style="" aria-describedby="tt" data-cmtooltip="<div class=glossaryItemBody>&lt;img class=&quot;imgMagnify_1673000146 &quot; src=&quot;https://iabspain.es/wp-content/uploads/2025/01/reimpactar.png&quot; data-magnify-src=&quot;https://iabspain.es/wp-content/uploads/2025/01/reimpactar.png&quot; /&gt;&lt;script type=&quot;text/javascript&quot;&gt;jQuery(document).ready(function($) {$(&quot;.imgMagnify_1673000146&quot;).magnify();});&lt;/script&gt;</div>">Re-impactar
• Trazabilidad cross domain