NIELSEN SPORTS & ENTERTAINMENT -TRAVIS SCOTT- ASTRONOMICAL @FORTNITE
In this document, Nielsen Sports & Entertainment analyzes the social trends related to Astronomical, showing how Epic Games, leveraging the current climate and global crisis, has managed to create a worldwide success. Much like sports games or awards shows, Fortnite became appointment viewing since watchers wanted to experience Astronomical alongside others. Even in a time of social distancing, interactiveentertainmenthasmadeitpossibletocreatelarge-scaleeventsthatarebestenjoyedlive.
