Unlocking the Power of LEAF: A Deep Dive for Publishers and Agencies
IAB Spain hosts “Unlocking the Power of LEAF: A Deep Dive for Publishers and Agencies” at 10:00 AM, an exclusive online event aimed at gaining in-depth insight into LEAF, the suite of tools developed by IAB Europe to help reduce the environmental impact of digital advertising campaigns.
LEAF integrates two key tools:
OpenGHG: An innovative tool designed to estimate greenhouse gas emissions from digital advertising campaigns, aligning with emerging global standards.
CreativeLi: A tool that shows how to optimize digital ad creatives by reducing file sizes without sacrificing visual quality.
This session is especially targeted at publishers and agencies seeking to incorporate sustainable practices into their advertising strategies, offering a detailed view of how LEAF can support this process.
Event Agenda:
10:00 AM – Official Welcome
Reyes Justribó, General Director of IAB Spain10:05 AM – LEAF Presentation (OpenGHG & CreativeLi)
Dimitris Beis, Data Analyst & Sustainability Lead | IAB Europe10:30 AM – Resolution of Frequently Asked Questions
10:50 AM – Live Q&A Session
An open space for attendees to interact directly with the speaker and ask their questions in real time.
Why Attend?
You’ll gain a deep understanding of a technology that is transforming how publishers and agencies manage digital creativity.
You’ll access exclusive, up-to-date information straight from its creators.
You’ll have the opportunity to resolve your questions live.
