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X-ORIGINAL-URL:https://iabspain.es/
X-WR-CALNAME:IAB Spain
X-WR-CALDESC:Interactive Advertising Bureau
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BEGIN:VEVENT
CLASS:PUBLIC
DTSTART;TZID=Europe/Madrid:20250702T100000
DTEND;TZID=Europe/Madrid:20250702T110000
DTSTAMP:20250610T081800
UID:MEC-1f136e63e99a7ef379f51c6f208b8fa1@iabspain.es
CREATED:20250610
LAST-MODIFIED:20251210
PRIORITY:5
TRANSP:OPAQUE
SUMMARY:Unlocking the Power of LEAF: A Deep Dive for Publishers and Agencies
DESCRIPTION:IAB Spain hosts “Unlocking the Power of LEAF: A Deep Dive for Publishers and Agencies” at 10:00 AM, an exclusive online event aimed at gaining in-depth insight into LEAF, the suite of tools developed by IAB Europe to help reduce the environmental impact of digital advertising campaigns.\nLEAF integrates two key tools:\n\n\nOpenGHG: An innovative tool designed to estimate greenhouse gas emissions from digital advertising campaigns, aligning with emerging global standards.\n\n\nCreativeLi: A tool that shows how to optimize digital ad creatives by reducing file sizes without sacrificing visual quality.\n\n\nThis session is especially targeted at publishers and agencies seeking to incorporate sustainable practices into their advertising strategies, offering a detailed view of how LEAF can support this process.\nEvent Agenda:\n\n\n10:00 AM – Official WelcomeReyes Justribó, General Director of IAB Spain\n\n\n10:05 AM – LEAF Presentation (OpenGHG & CreativeLi)Dimitris Beis, Data Analyst & Sustainability Lead | IAB Europe\n\n\n10:30 AM – Resolution of Frequently Asked Questions\n\n\n10:50 AM – Live Q&A SessionAn open space for attendees to interact directly with the speaker and ask their questions in real time.\n\n\nWhy Attend?\n\n\nYou’ll gain a deep understanding of a technology that is transforming how publishers and agencies manage digital creativity.\n\n\nYou’ll access exclusive, up-to-date information straight from its creators.\n\n\nYou’ll have the opportunity to resolve your questions live.\n\n\n
URL:https://iabspain.es/eventos/unlocking-the-power-of-leaf-a-deep-dive-for-publishers-and-agencies/
CATEGORIES:Sostenibilidad
ATTACH;FMTTYPE=image/jpeg:https://iabspain.es/wp-content/uploads/2025/06/01-imagen-ppal-unlocking-leaf-c2-2.jpg
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